While only some teams are in charge of creating campaigns and marketing strategy, understanding key marketing frameworks can enhance your decision-making, improve your team leadership, and align business strategies with customer needs.
Management theory places a significant focus on understanding needs, particularly in relation to motivation and productivity.
Let’s talk about Mr. Henri Fayol. A visionary of his time, he might well have been the Jack Welch of the 1890s. Drop his name in a management discussion, and you’re instantly in the smart club (just be cautious – hard to agree with everything he said; his views were shaped over a century ago). Starting our journey with Fayol is fitting – his ideas have a timeless quality.
Management is an intricate dance of art and science. My experience during my college thesis highlighted the complexity of this field. Just relying on theory wasn’t enough – it became apparent that there are no black and white rules. Everything depends on various factors, each case unique in its own context.